Mr. Zhao Hui, Executive General Manager of Zhu e website www.zhue.com.cn (Pig Network）. He started his IT career in 2003, mainly engaged in website construction and planning and online marketing. In 2008, he joined Zhu e Network, continuously working on application of internet into agriculture and animal husbandry, with practical experience, he came up with a practical solution for application of internet into agriculture and animal husbandry.
In 2008, Pig BBS of Zhu e website became the most popular BBS with Mr. Zhao’s effort, interactive sections such as Pig SNS, Swine Disease Q & A and Pig price query were established and improved gradually, which becomes the first interactive community in pig industry. And up to now, Zhu e website is still the most popular pig breeders’ community with the largest number of registered member in pig industry. He believes that the core of online marketing is contents and interaction, while products and service positioning is the core of contents, and sincere communication is the core of interaction, which can strengthen transmission of contents, build brand reputation and customers’WOM. Therefore, only if interactive marketing methods being added into online marketing, can people have a deep impression on a company’s products and service.